23 Feb EMAIL MARKETING
What is email marketing
This is the form of marketing where you engage with your customers via emails. With email marketing, you can speak to one customer (or thousands) at the same time. Generally, when you send commercial messages to a group of people via email, you are doing email marketing. Commercial messages include adverts, promotions, discount offers, etc.
It is a direct form of marketing that uses email as a means of communicating with customers or potential customers. It can also mean:
- sending emails with the goal of improving the relationship with current or previous customers.
- attaching adverts (of new products, or discounted products) in messages sent via emails.
- sending emails with the goal of acquiring new customers.
- sending emails with the goal of making existing customers make new purchases.
In the general sense, email marketing is broad. It has been around for a while.
Compared to traditional mail marketing, email marketing has the following advantages:
- More than 50% of internet users use email services daily. In other words, one out of every two internet users is either checking their emails or sending an email.
- With the right tools, you can measure the performance of your emails.
- You can reach hundreds of thousands of potential customers in less time.
- Email marketing allows you to reach thousands of customers in with direct, personal and relevant messages.
- A successful email marketing campaign will get your recipients to take actions, engage with your brand and generate sales or leads.
Why Email Marketing?
People use emails more often than any other platforms. According to a research report from 2017, 85 percent of adult internet users in the USA use email daily. This presents a huge opportunity for those who want to maximize their affiliate marketing revenues. In addition, here are three other reasons you should consider email marketing:
It is a cheap form of marketing. Regardless of whether you hire an agency or you handle your email marketing, it is a cheap form of advertising. There is no other form of marketing that allows you to reach thousands of potential customers for a fraction of your advertising budget.
It is measurable and flexible. You can easily track the open rates of your emails. In addition, you can see those who take specific actions within the sent emails. With this knowledge, you can improve your email marketing strategy.
It is very effective. You can target your ideal audience. In addition, it is cheap and measurable. Hence, you have a great ROI on every cent you invest in email marketing.
It is permission-based. If done rightly, your recipients will be people who have voluntarily given you their email addresses. In other words, these are customers who are genuinely interested in your brand and are more willing to interact with your brand.
It is less intrusive. Unlike social media marketing that keeps forcing ads on people, email marketing is less intrusive.
Here are six additional ways email marketing can transform your affiliate marketing business:
- Grow your audience.
- Turn site visitors into customers.
- Raise brand awareness.
- Boost sales by promoting products/services.
- increase traffic to your website by sharing new content.
- Finally, establish customer loyalty and advocacy.
Email Marketing Practices for Affiliate Marketers
As an affiliate marketer, there are certain email marketing practices that will set you apart from others.
Be a storyteller. People connect with stories. Hence, you will have more engagements when you tell stories about your brand and your products.
Use split testing. Test your emails before sending them out. In other words, test the titles, the images, etc.
Send relevant content. Always send email content that is relevant to the recipients. As a result, they will open your emails and also take actions.
Use CTAs to introduce users to your funnel. You can introduce your email list to your sales funnels where you can make sales. For instance, CTAs like discount windows will help you introduce users to your funnel.
Measure results. There are tools like SendinBlue that allows you to measure how your emails are performing.
Incorporate welcome emails. When sending an email to a first-time subscriber, it is always advisable to include a welcome email.
Segment your list. Based on several factors (like previous purchases, new subscribers, etc), you can segment your list. As a result, you will be able to send relevant content to your list.
Consider email frequency. You have to test to know how often to send emails to your list.
Email Marketing Terms Every Affiliate Marketer Must Know
For affiliate marketers who are new to email marketing, it can be a bit daunting. For instance, there are terms you may not be aware of. In this section, I am going to explore the common email marketing terms:
Bounce Rate. If you are able to grow your list, you will be sending out emails to thousands of people. Bounce rate is the rate at which your emails are not delivered. A good rate should be lower than 5%. In other words, less than 5% of your email was not delivered. There are two forms of bounce rates: soft bounce and hard bounce. It is soft if the failure is due to a temporary issue such as an unavailable server. Similarly, it is a hard bounce if the failure is due to a permanent issue such as an invalid email address.
Bulk Email. This is a large scale email marketing. It refers to sending the same email to a lot of people at once. There are tools that you can use in doing this. It will be discussed later in the article.
Click-Through-Rate (CTR). This refers to the number of recipients (of your email) who click on a particular link within your email. In other words, those who leave their email box to go to a linked website.
Other email marketing terms include:
Conversion Rate. It is used to measure the success of your email campaign. In other words, it refers to the number of people who take specific actions in your email promotion.
Click Per Open. This means the number of people who open your email.
Dedicated IP. A dedicated IP refers to an IP address from which only you can send an email.
Email Campaign. This is an email (or series of emails) that is designed to achieve an overall marketing goal.
HTML Email. HTML email enables you to get creative with how your emails appear when you send them.
Landing Page. This is a page where you can collect people’s email addresses who want to know more about your product or brand.
Open Rate. This refers to the percentage of emails opened in an email marketing campaign. In other words, it is the percentage opened of the total number of emails sent.
Opt-in. This means to subscribe. When customers opt in, it means they have given their email addresses to receive more information about a company’s brand or products.
Opt-out. This means to unsubscribe. When customers opt out, it means they want to stop receiving information as regards a company’s brand or products.
Tools For Effective Email Marketing
To have a solid email marketing campaign, you need some tools. Choosing the right email marketing service can be the key to having a great marketing campaign.
A good email marketing tool is the one which allows you to create highly engaging emails. In addition, it allows you to group users, check the performance of your email campaigns, and manage your contacts.
Most importantly, a good email marketing tool ensures your emails are read.
Here are seven email marketing tools that you can use:
Of these seven email marketing tools, the most recommended tool is SendinBlue. This is what I use.
This email marketing tool is changing the game. SendinBlue’s service covers email marketing, transactional emails (e.g. password reminders and purchase confirmations), and mobile text messaging. Furthermore, its affordable plans and a neat user interface allows new users to easily optimize their email campaigns. In addition. you can measure your email campaign performance in real time. With SendinBlue, you can:
Create, send, and track transactional emails and text messages. With SendinBlue, you can evaluate open rates, click-through rates, and deliverability. These are key performance indicators that determine the success of your campaigns. In addition, SendinBlue provides you a detailed analysis through:
- Heat map.
- Real-time statistics.
- Advanced Open & Click-Through Reports.
- Connect Sendinblue with your websites, CRMs, and other apps with ease!
- Use marketing automation workflows to send drip emails. They have provided everything from welcome emails, abandoned cart reminders, and more. In addition, SendinBlue provides 8 automation workflow templates that you can easily use.
- Segment contacts to send the right email to the right customers. You can automatically send your email campaigns at the time that is perfect for each of your users. This is possible with the help of their machine learning-powered algorithm. This will help in achieving the best possible engagement with your contacts.
- Easily import, export, and manage email lists and individual contacts.
- Track subscriber engagement with built-in analytics.
SendinBlue has many features to optimize your email marketing processes. For instance, it has integrated marketing automation that you can use to personalize your workflows and leverage your contact management. In addition, its “send time optimization” helps in increasing open rates. Hence, SendinBlue is a viable email marketing tool.
If you are going to become an effective affiliate marketer, you will need to master the art of email marketing. It will boost your marketing efforts. For instance, it is cheap and you can tailor your content to the recipients. In addition, it is still the only form of marketing that allows you to send personalized content to a large group of people at once.