20 Feb MARKETING TOOLS
Importance of Marketing
Having great products is not enough, it is essential that you market them. In other words, your customers need to see your products if they are to buy them.
While marketing is often confused with sales, they are not the same. Marketing helps you to create a relationship with your customers. Furthermore, good marketing helps your customers to understand why your affiliate products are better than other products. Also, marketing helps you to enlarge our customer base. In other words, you are able to reach people who are not yet your customers.
To effectively market your affiliate products online, you need to have some important tools. In this article, I am going to explore the basic concepts of marketing online, as well as recommend highly effective marketing tools.
SEO simply means “Search Engine Optimization”. Today, people use search engines to get quick information online. According to Internet Live Stats, “Google now processes over 40,000 search queries every second on average.” This simply means that if you want to market online, you cannot ignore search engines. As such, your content must be optimized for it.
In addition, search engine optimization (SEO) is not only good for visibility on Google and other search engines like Bing and Yahoo Search, but it also helps you to create content that is user-friendly. In other words, content that potential customers are looking for.
If you are still on the fence on why you should take your SEO seriously, here are a few reasons you should start focusing on SEO:
- It is cost effective. SEO is perhaps the cheapest form of online marketing strategy you can adopt. By simply optimizing your content, you get a chance of sitting at the top of Google search results. In other words, you get to have a share of the thousands of search queries that happen every second on Google.
- It is a long-term strategy Unlike paid adverts, an SEO optimized blog is going to be visible for a long time. This is good news for those who have very little budget for maintaining their marketing plans and goals.
- You can target your visitors Proper SEO strategy helps you to attract the right kind of people to your website.
There are many ways to conduct your SEO. The easiest way is to use WordPress plugins for SEO. For instance, they will help you to avoid the nitty-gritty requirements to sustain your website and develop optimized content. With the constantly changing algorithm of Google, it can be frustrating getting your website ranked high in the search engine results. Hence, you need to use WordPress plugins that will help you to create better content for search engines and people.
WordPress Plugins For SEO
It is essential not to avoid anything that can improve your affiliate marketing results. Having the right plugin is essential. There are many WordPress plugins that you can use for your SEO. They include:
- Yoast SEO.
- All in One SEO Pack.
- Google XML Sitemaps.
- Broken Link Checker.
- Google Analytics by MonsterInsights.
- W3 Total Cache.
- All In One WP Security & Firewall.
- WPtouch Mobile Plugin.
These are excellent plugins. However, the most recommended WordPress plugin for SEO is Yoast SEO.
This is the number one SEO WordPress plugin for your website. Yoast SEO plugin helps you to effortlessly optimize your website to perform better in search results.
It helps with details where WordPress cannot do much. For example, creating content, managing keywords, submitting sitemaps, using webmaster tools, etc. Yoast SEO comes with tons of features to optimize your website.
- Page Analysis: Yoast SEO has a Page Analysis feature that checks little things such as the presence of the focused keywords, length of the posts, the presence of a meta description and much more. These things take time to check manually.
- Create better content: With its snippet preview, you can see how your page or post will appear in search results.
- Meta and link elements: Yoast SEO allows you to decide which pages are shown on Google.
- Social integration: The Facebook OpenGraph implementation helps you to link SEO and social media.
- XML sitemaps: The Yoast SEO plugin creates XML sitemaps automatically. In addition, it informs Google and Bing of its existence.
- Multi-site compatibility: Unlike other plugins in this list, Yoast SEO is multisite compatible.
- Breadcrumbs: This Yoast SEO feature allows your users and search engines to easily walk through your website.
- Yoast SEO flexibility allows you to optimize your website as well as your social media for search engines.
For further information, visit the Yoast SEO official website. Click here.
Importance of Finding the right keywords
Keywords are specific words that people enter on search engines like Google when they are searching for information. Hence, keyword research is a practice where you find and research alternative search terms that people enter on search engines while they are looking for similar subjects.
Efficient Keyword Research requires reviewing several data points which are sourced to reveal the best performing keywords. For affiliate marketers, a website is an excellent way of attracting new customers to their affiliate products. Keyword Research helps you to make the best use of your website. Usually, this is the first step in optimizing your website for search engines (SEO).
Keyword Research Tools
Keyword research tools help you to find the right keywords for your website as well as for your content. If you use the right tools, you can skyrocket your blog performance in a very short time. Here are some keyword research tools that you can consider for your website.
- Ahrefs Keywords Explorer.
- Google Keyword Planner.
- Moz Keyword Explorer.
Of all these keyword research tools, SEMrush is the most recommended.
With a tool like SEMrush, you have access to the most comprehensive keyword research tool available. It helps you to analyze everything from an advert copy to rankings and backlink profiles. In addition, you can see what your competitors are doing, so you are able to implement a better strategy.
Most often, affiliate marketers try to outwit their competitors in website design, web content and offers. However, before you start looking at the competitors, it is essential that you find all the things on your own website that you can optimize.
In this section, I am going to explore the various aspects of your website that you can optimize in order to have a fully SEO optimized website. Exploring the various minor improvements that you can tweak can give you an almost instant SEO.
In addition, new SEOrush tools like the Backlink Auditor and SEO Ideas Tool can make major changes with little effort from your side. Here are a few ways you can use SEMrush to boost your site’s SEO:
Understand your current success
When you use SEMrush, you can enter your domain name into SEMrush’s search bar and see your general traffic overview screen. Hence, you are able to see where most of your traffic comes from—for both paid and organic traffic. You can check if your traffic trend id going up or down.
When entering your website domain name on the SEMrush search bar, do not include “http://” or www. This is to avoid SEMrush to default to analyzing rankings on specific pages. Click on the Organic Research sidebar. Then, click on “Organic Search Positions” which will display a comprehensive list of keywords, their search volumes, which of your pages rank and in what position (plus other relevant details).
Generate SEO Ideas
SEMrush has a tool called SEO Ideas tool. This is a very powerful tool, you can use it to analyze each page of your website. In addition, the tool gives you actionable SEO advice.
Use The Backlink Audit Tool To Remove Non-performing Backlinks
Poor backlinks hurt your SEO. If there is a link that is no longer active, the SEMrush Backlink Audit Tool helps you to identify the link, so you can remove it. In addition, it also shows sites that are linking to your website which are toxic for your website. Indeed, this is a very powerful tool at your disposal to easily skyrocket your site’s visibility.
Monitor Your Brand
In this digital age, your brand is everything. One bad review can put you in a very bad spot. Hence, it is essential that you review and make adjustments to how your brand is perceived on the web. With the SEMrush’s Brand Monitoring Tool, you can track, measure and adjust how your brand is viewed on the internet.
The tool shows you:
Backlinks: These are links from other websites into your website. The tool shows you opportunities for you to act on them. These opportunities include: editing anchor text or networking with that site owner.
Mentions: These are places where your brand – whether that’s your business name or your own name– is being mentioned around the internet.
Using SEMrush To Analyze The Competition
The good thing about SEMrush is that it is designed to help you effectively analyze your competition.
Let’s admit the fact, there are millions of blogs and many of these blogs look exactly like yours. For this reason, it is essential that you understand your competition and see what they are doing right, so you can copy and improve on them. SEMrush has a feature that enables you to get a look at your competitors and the keywords that they are getting traffic from on their own blogs. As a result, you can easily implement a content marketing strategy that will help you to easily develop content to target these search terms.
Competitor’s Research is essentially what SEMrush is about. They offer tools that will give you superior results over your competitors.
Here are how to use SEMrush to outwit your competitors:
Identify Your Top Organic Search Competitors
By following the following steps on your SEMrush dashboard: Domain Analysis > Show Entire Menu > Organic Search > Competitors, you will be able to find the tool to identify your top organic search competitors. When you find yourself on this page, you will find a breakdown of:
- Your organic search competitors
- The level of competition
- The competition traffic
- Your keywords-in-common
- Visual representations of how you compare
Find Your Competitions Top Performing Keywords
SEMrush gives you access to tons of information such as: top keywords, backlinks, your competition and how they stack up in the rankings.
You can find your competitors top performing keywords, so you can find ways to outrank them.
Identify Your Competitor’s Best Performing Content
One of the best SEO tactics is to find high performing content and make it better. With SEMrush, you can easily find your competitor’s best performing content and create better content in value, length, and optimization. When you go to Domain Analytics > Organic Research > Pages on your SEMrush dashboard, you will see a whole list of your competitor’s highest performing pages. In addition, SEMrush shows you an estimated traffic percentage each page brings.
Find Golden Keywords
Once you have a clear idea of who your competitors are, it is essential that you find rich keywords that your competitors are missing out on. These are keywords that your competitors do not even know exist. Once you become the first mover of these keywords, you will be ahead of the pack.
SEMrush is the preferred SEO tool by many affiliate marketers across the world. When you begin to use this tool, you will see why this it’s highly praised. With SEMrush, you can:
- Analyze on-page SEO
- Conduct PPC analysis
- Do a site audit and fix errors
- Analyze your website.
In addition to the amazing benefits that you get when you use this amazing SEO tool, you will find it extremely easy to use. The interface is clean and user-friendly. They provide customer support through a wealth of information that can be easily accessed on their website and are also sent via emails. Furthermore, they organize regular webinars where they unveil new SEMrush features as well as SEO tactics that will improve your website’s ranking.
Search for your Keywords using the banner below and start familiarizing with SEMrush.
To be a successful affiliate marketer online, you have to ensure that you are easily seen. It is hard to be heard in a world where there are thousands of websites that look like yours.
How do you stand out from the crowd? How do you outwit the competition?
You will need both Yoast SEO and SEMrush if you want to leverage on free traffic from search engines.
Right now, there are over 3 million marketers who currently use SEMrush every single day. This means that this tool is very valuable. If you’re an affiliate marketer who isn’t currently using SEMrush for insights, you are definitely leaving a lot of money on the table. SEMrush helps you to know what keywords you should be ranking for. Hence, you are able to save valuable time in creating content that sells—content that your customers actually want. When you know what is working for you, you are able to scale up. Similarly, when you know what is not working for you, you are able to avoid repeating an old mistake.
In addition, SEMrush helps you to know the activities that are helping to bring in more traffic and long-term revenue to your affiliate business especially by being able to understand the keywords other people are targeting.