26 Jan WORDPRESS
WordPress is the single most powerful way to launch your website. To sell affiliate products, you may need to host your affiliate products on a website. WordPress allows you to build a website easily. Currently, WordPress powers more than one-third of all websites online.
It is the easiest and most powerful content management software online. Here are some of the types of websites that you can build with WordPress:
- Affiliate website
If you are just getting started with WordPress, my ebook offers an introduction to WordPress. You will learn how to launch your website, as well as a step-by-step guide on how to get familiar with the WordPress dashboard for your affiliate marketing.
WordPress.com vs WordPress.org: Key Differences
WordPress.org is home to the most popular content management software. In this article, the focus is on WordPress.org, not WordPress.com.
Despite the same name, “WordPress,” they are quite different. In addition, they serve different purposes.
Unlike WordPress.org, WordPress.com does not offer you the freedom to modify your source code, or upload your own plugins, or extend the features.
WordPress.org, otherwise known as “self-hosted,” allows you to have complete control over your website. You can custom themes, add plugins, monetize your site, and/or create your own membership site. WordPress.com host your affiliate website on their servers which means you are restricted by their terms and policies. Besides, WordPress.com websites are not taken seriously when it comes to affiliate marketing and e-commerce because the owner is unwilling to invest in the business.
I highly recommend WordPress.org if you want control over your earnings and ultimately, your affiliate website.
What’s the difference in between working with WordPress or a page builder
WordPress can function as a page builder, but it is not a page builder.
A page builder allows you to drag and drop files which help you to build your website.
Examples of page builders include:
- Shopify: this is a page builder for an e-commerce store
- Wix: this allows an easy drag and drop option for building your website
- Squarespace: it is an all-in-one solution that allows anyone to create a beautiful website
The most significant difference between both is that WordPress is a default editor and comes with several themes. Alternatively, page builder plugins are built and supported by third-party developers.
The following are the differences between using WordPress and Page Builders to build websites:
Drag & Drop features
WordPress is not a drag and drop page builder (at least, not in its default form). You can add blocks together and move them up and down, but you cannot change their width/height, add blocks inside other blocks, or build complicated layouts by using columns and rows.
On the other hand, page builders give you permission to drop blocks/widgets, change their height and width, and even create columns and add blocks to the other blocks.
Theme support and compatibility
WordPress relies a lot on your theme styles. It uses some of its own CSS and even enables you to input custom CSS for blocks, but it doesn’t overrule your theme styles and settings.
While page builder plugins can work together with your theme styles, they also provide you with the opportunity to overrule it totally. This is significantly helpful if you want to build custom page layouts.
Live editing vs. backend editor
When you are editing a post or page in WordPress, what pops on the screen of your system is not a live representation of your actual page or post. WordPress is a backend editor, and it does its best to portray how your content will display live when you preview it.
On the other hand, page builder plugins provide you with an exact live representation of your page as you edit it. You can see concisely how things will appear without saving the page.
Content Layout vs. Page Design
WordPress blocks allow you the freedom to build content layouts, but they are quite restricted. You can make use of columns, tables, and full-width cover images.
Page builders are more dynamic. You can not only add content, but you can also alter the whole page layout. They provide more design options for each widget and block.
Widgets and blocks
WordPress comes with a proper set of default blocks spanning all commonly used content elements. You can also save and use blocks again in other posts and even on other WordPress sites.
It has a strong API that enables other plugin developers to build their own blocks too. All top WordPress plugins already have their own blocks that you can make use of.
Page builders come with even more blocks, modules, and widgets. They provide advanced content elements like carousels, sliders, call to action buttons, contact forms, countdown timers, and a lot more. You can also save each block, rows, or the entire template to use them later.
Popular page builders also have their own APIs that enable other website developers to make extensions and blocks, e.g., the Ultimate Add-ons pack for Beaver Builder, and Divi Monk for Divi Page Builders.
Formatting and Styling Options
The blocks in WordPress come with their own styling and formatting options. Yet, these options are restricted. To get more styling and formatting, you’ll need to write and add your own custom CSS for a block.
Page Builders, alternatively, provide a lot of styling options. You can alter background colors of blocks, use gradients, use font-icons, choose and select fonts, line height, adjust width of elements, use different styles on images, and a lot more.
Some tools like Gutenberg are added to WordPress to enable the user to have access to a modern writing experience that will further improve their productivity.
WordPress can also function as a page builder if you install a WordPress plugin. In addition, you can build up any type of landing page or sale page that a ClickFunnel does when you install a WordPress plugin.
WordPress has to be attached to plugins to better experience this tool
What is a plugin?
WordPress plugins make it easier for you to add new features to your website without knowing about programming. They are written in the PHP programming language. Affiliate marketing themes are available in WordPress. WordPress plugins do to your website what apps do to your smartphone. They allow you to access certain functionalities that otherwise you would have been deprived.
It is easier to download a plugin than to modify the lines of code of your website to make it appear in certain ways or have certain functionalities.
With WordPress plugins, you can add certain affiliate marketing tools to your website.
These tools include:
- Constant Contact
- WP RSS Aggregator
- Google Webmaster Tools
- Rel NoFollow Checkbox
These affiliate marketing plugins will help you maximize your earning potential. If you are not a WordPress expert you can have 24/7 WordPress premium support (plugin)
What is a WordPress visual composer?
Visual composer makes page building very easy on WordPress.
With visual composer, your WordPress website becomes faster and more user-friendly. It is a straightforward drag and drop editor that is coupled with premium elements, templates, and extensions.
Visual Composer comes with:
- Template library giving WordPress users access to hundreds of high-quality layout templates.
- Skin builder for rapidly changing the theme’s visual appearance.
- Combined front-end and back-end WordPress editor.
- 40+ built-in content elements available out of the box and 200+ add-ons, designed to take your website to the next level.
- Advanced grid builder for posts, portfolio, media, and custom post types.
You do not ever have to write a line of coding or hire a web designer when you use visual composer.
Elementor is the best Affiliate plugin for those already working as an affiliate and wants to group up all the commissions in one control panel. It has over one million active installs. Elementor allows you to create beautiful websites using a simple, intuitive drag and drop Interface.
Elementor is mostly referred to as the best page builders when it comes to building sites because it brings a lot of advantages to the table.
These benefits include:
- Most substantial design control with the section and columns adjusting options.
- A lot of pre-built templates entirely for free.
- Good mobile design options
- Exceptional list of options for the responsive settings
- The most straightforward User Interface among all page builders on the market
- They release new features and items consistently
Read here a full review about WordPress Visual Composers.
Whatever you choose it’s very important to stay in touch with your customers (MailChimp and SendinBlue are the best). These two are highly recommended.
Mail chimp makes it easy to create campaigns that connect with your audience at the right time and the right place. It is even better when combined with the other apps and tools you use.
MailChimp has tools for the creation of:
- Landing pages
- Signup forms
- Google remarketing ads
- Facebook ads
You are definitely going to need all these things if you are going to be a good affiliate marketer. Being excellent at affiliate marketing does not mean you have to do everything. You can automate most of the processes, so you can focus on other aspects of the marketing process.
When it comes to mail autoresponders, Mailchimp is often the first name that comes to the mind. Nevertheless, there are excellent alternatives too. A reliable alternative to MailChimp is SendinBlue. Both tools serve many great purposes to affiliate marketers and help them stay in touch with customers.
With headquarters in Paris, France, SendinBlue was designed with only one view: to offer a specific type of platform to businesses that help them achieve their marketing goals and empower their customers with focused knowledge and to build and grow relationships with them.
Incidentally, according to a study conducted by McKinsey, emails are 40 times more effective at acquiring customers than social media giants like Facebook and Twitter.
Read here a full review about email autoresponders.
ADD GOOGLE ANALYTICS TO YOUR WEBSITE
When it comes to any online businesses, the information about your visitors has to be understood. To begin with, understanding your target audience will help you to decide everything ranging from content to marketing strategies.
Google Analytics is one of the most regarded platforms to give this information. Because it is a free online application, you don’t really have anything to lose and a lot to gain.
In addition, Google Analytics has an extensive range of metrics that are monitored in real-time. This implies that you can see how visitors are behaving on your site at this present time.
Afterward, this information can be directly linked to your WordPress dashboard with the right plugin.
To add this important plugin to your WordPress dashboard, you only need to follow these four steps:
Create a Google Analytics account. In this case, visit the Google Analytics Signup Page and sign up with your mail or create a new one.
Next, sign up with your Google account you have created.
Subsequently, you will be given a choice to choose between a website or mobile app. Ensure you select website.
After this, you need to input account name (this will be the Google Analytics profile name for this website), Website name, URL, country, and the time zone.
Finally, you will be given your Google Analytics tracking code. You should copy this tracking code because you will have to enter it in your WordPress site depending on the method you choose.
For more clarification, visit the Google analytics account support page.
WIX VS. WORDPRESS
Wix is a reliable website builder that is very simple to use. When you make use of Wix, you won’t have any issues maintaining your affiliate website.
If you don’t have any prior idea on how to design your affiliate website, in this case, just work around the several templates on Wix and chose one that catches your attention.
Generally, a lot of website users have tried and are still trying to compare Wix to WordPress when it comes to building websites.
Although WordPress has one of the easiest platforms to build a website, it is still much more difficult to use than Wix. This explains the recent surge in the number of its users.
Nevertheless, the wide array of WordPress plugins make WordPress more useful for affiliate marketing.
Finally, if you are just getting started with WordPress, my ebook offers an introduction to WordPress. You will learn how to launch your website, as well as a step-by-step guide on how to get familiar with the WordPress dashboard for your affiliate marketing.